webstaurant PLUS
Rethinking the Plus Subscription Management Experience
I led the end-to-end redesign the web experience to simplify subscription management page and pitched a native mobile feature that showed users their savings to help them clearly see the value of their membership.
ROLE
Product Designer
TIMELINE
Aug 2024 - Feb 2025
Team
platform
why this matters
The web experience was clunky, and mobile app didn’t show any subscription value
Plus is the WebstaurantStore Subscription Program offering unlimited free shipping, priority order processing, and exclusive deals with better pricing.
However, the web management experience was clunky, and mobile didn’t show any subscription value or access.
Highlights
This project started with a redesign of the desktop subscription management flow. While working on it, I also identified a mobile opportunity: a native feature to help users see the value of their membership.
The mobile feature shipped with strong early engagement.
The redesigned web flow is queued for implementation.
Both efforts aim to reduce friction and improve clarity across platforms.
This is a limited case study. Feel free to reach out for more.
web redesign | Aug 2024 - Feb 2025 (7 months)
Redesigning the subscription management experience on Web
Business need
As subscriptions grew, the desktop management flow became increasingly cluttered and hard to navigate. We needed a clearer, more scalable experience that would grow with our Plus user base.
Goals
Reduce friction in key flows
Improve visibility of savings data
Solution
After several rounds of iteration, reviews, and stakeholder feedback, we landed on a streamlined flow that reduced cognitive load, clarified common tasks, and aligned with internal compliance and engineering constraints.
Results
Design approved, handed off, and scheduled for Q4 implementation
Reduced friction and confusion in key flows
Targeted to reduce churn & support subscription growth once live
App | Oct 2024 - feb 2025 (4 months)
80% of App users is Plus member but no native experience yet
Business need
80% of app users are Plus members. Without a native experience, we were missing opportunities to improve retention and increase engagement.
no Visibility
Plus members had no way to view or manage their subscription inside the app, and no sense of value they were getting.
Goals
Increase subscription retention and users engagement by helping Plus members understand and feel the value of their membership.
Solution
With full native subscription management off the table due to technical and resourcing limits, I scoped a focused, lightweight feature: a native dashboard that clearly communicated how much users had saved through their membership.
Results
Shipped to all Plus users in Feb 2025
50%
engagement with savings UI in first month
40%
higher order frequency in app vs web (3 days vs 5 days)
Reflection
What I learned
Some lessons I learned along the way
Clarity drives engagement
Users engage more when they can see their savings at a glance.
Strategic design impact
What started as UX improvement turned into a full business initiative with dedicated engineering resources
