webstaurantstore
Growing a visual language from the ground up
Started with a small need - illustrations for empty and error states in our mobile app, then set a visual direction that kicked off bigger conversations and moved WebstaurantStore toward a more consistent, engaging style.
ROLE
Visual Designer
TIMELINE
2023 - 2024
Team
why this matters
Our company illustration felt dated, and the styles were all over the place
When I joined the WebstauranStore, we didn’t have an official illustration style. The few visuals we did have were inconsistent and felt out of step with the clean, dynamic, and trustworthy direction the company wanted to take.
RESULTS
From a small project to company-wide adoption
High visibility adoption
Use across mobile and web in both core product features and marketing surface
Set the foundation
Helped kick off a longer-term effort to unify our visual style across platforms
Highlights
Some illustrations and icons I’ve designed for WebstaurantStore across different platforms throughout the years.
what's next
Pushing the visual style forward
Using this set of digital assets, we’ll kick off collaboration with the design system team and marketing teams to create a unified, engaging visual style and lay the groundwork for our future design system.
Reflection
What I learned
Small things can create big momentum
Starting with just a few illustrations for the mobile app created momentum. It opened up conversations about visual consistency and set us on a path toward a stronger, more unified style across the company.
